School Breakfast

Wake Up! to School Breakfast - Montana

Join us in celebrating this years School Breakfast Week

Why should I participate?

According to a 2015 survey of School Nutrition Association (SNA) members, 96% said that their student participation increases during Nation School Breakfast Week (NSBW). Recognizing NSBW in your district or in your cafeteria helps you:

Increase student participation for your program
Spread the message to parents that you’re serving healthy and tasty breakfast at school
Earn media coverage from local papers, blogs, and TV stations
Connect with teachers and administrators at your school or in your district to spread the word that school meals are healthy

In Montana

43% of students (64,904) qualified for FRP meals in 2014-2015

School Breakfast participation increased 7.2% in the 2014-2015 school year

1 in 5 kids in Montana struggle with hunger

Still Need Convincing?

Click on the images below to get more information about Childhood Hunger and Nutrition

Map the Meal Gap - learn more about the face of hunger in your county

Need Ideas for this years celebration?

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Use the handouts, flyers, and backpack brochures to educate students about school breakfast. available for download on the School Nutrition Association (SNA) website.

SNA web site - Handouts

Breakfast After the Bell School Grants

Invite a local “celebrity” to eat breakfast with students. Think athletes in uniform, businessperson, local news anchor, team mascot, etc.

Organize a “Create an Ad for School Breakfast” art contest at your school.

2016 Contest Forms and Rules

Make over your menus! If you don’t have time to develop a special, new menu for NSBW, just re-name some of your breakfast menu staples to embrace the “Wake Up” theme. For example – a sausage biscuit can be a “Sunrise Sausage Biscuit.” You can use words like energize, dawn, morning, stretch, etc.

Poll kids on new breakfast food items, or organize a taste-test event. Ask students to rate their favorite breakfast menu items.

These Ideas and More can be found at:

Schools are encouraged to apply for a grant (up to $5000) to support the implementation of innovative and well-proven service models such as Breakfast in the Classroom, Grab and Go, or Breakfast after First Period, or to launch new breakfast programs where there currently are none.

Apply Now!